We’re looking for sharp Google Ads (AdWords) paid search expert . You'd be imlemeting google ads , and ad copy for one or two of our Plastic Surgery clients as well as working directly with them. The campigns will be driving leads to popular procedures like Breast augmentation, Facelifts, Coolsculpting, Tummy Tucks, etc, while providing guidance and recommendations to meet their goals.
We are looking for someone with lots of experience- someone that has run Cosmetic Surgery/ Medical AdWords accounts with the knowledge and expertise to hit the ground running! You must have a full understanding of budgets, keywords, conversions, conversion tracking, analytics, as well as setting up and managing campaigns
****Responsibilities include: ****
* Implement, manage, and optimize Google Ads accounts for our medical-aesthetic clients, retargeting to facebook ads , creating camapign urls / perameters to track for google analytics
* Own relationships with clients: monthly check-in calls, one-off emails, addressing questions, and proactively checking in on performance.
* Analyze KPIs like conversions, cost/conversion, and client revenue data to determine efficiency and make changes to the ads accordingly and any recommendations to the client using Google Data Studio
* measuring a campaign’s performance against the KPIs
* Onboard new accounts: Gaining access to clients accounts/walking them through giving access for things like Google My Business, Google Analytics, Google Tag Manager, CRM Systems
* * Managing Google Ads campaigns, including but not limited to Search, Display Network, Developing client-specific Google advertising strategies, retargeting to Facebook
* Creating and building out campaigns
* Managing budgets- our clienst work with a budget of $2000 a month
* Updating bid strategies making sure the clients are getting scheduled consulations
• Create Weekly reports preperabky using Google Data Studio but if you have anothe rway, we can discuss that too
* Proven experience managing and building client relationships
* Top notch grammar, spelling, and phone communication/client management and relationship building skills
* Positive, professional, confident disposition: You’ll be working directly with Doctors and Marketing Managers who will look to you for advice and recommendations!
•Expertise in Google Ads Editor and understanding the fundamentals of a strong Ads campaign including: keyword sets, ad copy, extensions, bidding strategies, conversion tracking, campaign types, budget allocation, and integration with outside platforms.
* Ability to self-teach new software and platforms through research and question-asking
* Strong sense of organization and tasks management/prioritization/follow-up
* Nice-to-haves: Experience with Zapier/automation, experience with SMS and Email automation with Active campaign, landing page design fundamentals- Shopify experience- add code, and intergrate Leadpages landing page with Shopify . Keyword software.
**Bonus**: Have done successful ppc campaigns from plastic surgeons
* 12 months of experience in paid customer acquisition
* Create and execute structured tests (bidding, landing pages, ad copy, etc) to improve conversion rate and revenue for the paid search channel
• Google Certified
* Experience with A/B and multivariate experiments
* Google Analytics: 1 year (Preferred)
* Google AdWords: 3 year (Preferred)
Skills : Google Adwords Google Analytics CRM Conversion Optimization Data Analysis KPIs implementation and reporting Creation of KPI and analysis Sales and operations metrics and KPI
I'm a Certified Google Adwords Professional and I will create an exceptional adwords campaign to promote your business, products and services.
Primary owner of account/campaign management beginning with media plan and RFPs (request for proposals) for campaign launches, Campaign Setup & Trafficking, Optimization, Troubleshooting and Reporting for a portfolio of managed accounts.
Paid Promotion Plattform : Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads & Quora Ads
Google Ads Type : Search Ads, Display Ads, Video Ads, Shopping Ads, App install Ads, Smart Ads, Local Ads, Discovery Ads, Phone call Ads
PPC Management : Goals Review, Campaign Audit, Keyword Research, Ad Copy, Landing Page, PPC Tracking and Testing Review
Click / Event Tracking : Text Click, Button Click, Outbound link click, Scroll Depth, Video Tracking, Element Visibilty, Non-Interaction Hit Tracking, 404 Page Tracking, Popup Tracking Tracking, Image hover Tracking, Text Copy Tracking
Closely working with the QA / sales team to monitor the lead quality and LP improvisations if needed.
Monthly / Weekly Meetings and calls with the client to discuss
further account strategies and